“MODESTO, Calif. — Growing wine brand Barefoot is giving wine drinkers a reason to look forward to summer with the launch of Barefoot Refresh Spritzers in convenient and portable cans.
The exciting new concept in wine adds a touch of summer to any season and lets people take wine many places where it couldn’t go before.
“This is such an exciting moment for us here at Barefoot, and also for wine fans across the country,” said Jen Wall, winemaker for Barefoot Wine & Bubbly. “It’s all about making Barefoot convenient. We took this ‘step’ to give folks summer in a can at any time of year and to take away some of the barriers for enjoying wine when and where people want.”
The sleek, fit-in-your-hand, 8.4-ounce cans are able to go many places where wine bottles and glass aren’t always welcome. The cans pack easily into coolers and ice chests, and are ideal for poolside, the beach, barbecues and any kickback place when the weather is warm or when you want a taste of summer.
Barefoot Refresh Spritzers, made in the classic spritzer style, are a refreshing wine-based beverage with a signature spritz. Available in Crisp White and Summer Red, they taste terrific over ice, mixed in a cocktail and, of course, straight from a chilled can.
“One of our missions at Barefoot is to make the everyday more fun and to make life, and wine, less serious,” said Wall. “I genuinely believe people around the country will love our Refresh Spritzers in cans and they’ll love all the places they can take them.”
Barefoot Refresh Spritzers in cans are yet another innovative idea from Barefoot—the most awarded wine brand in U.S. competitions —and they deliver all the quality, value, convenience and fun that people know to expect from Barefoot.”